I designed a clear and intuitive interface for managing logistics automation rules using simple conditions and actions. It’s user-friendly for non-technical e-commerce and logistics staff.
Role
UX/UI Designer
Context
Freelance
Year
2025
The challenge
I was asked to design a clear and intuitive interface to let users define and manage logistics business rules in an “if … then …” format without requiring technical knowledge. These rules help automate decisions in a logistics and e-commerce environment, for example choosing carriers, routing orders, or handling exceptions.
This project was for QLS, a company that offers fulfilment, parcel services, and software solutions in e-commerce (qls.nl). The interface needed to integrate into their ecosystem of warehouse automation and logistics services. Users of QLS, such as webshop owners and operations staff, must be able to define rules that align with the capabilities, constraints, and services that QLS provides, such as multi-carrier options, cut-off times, warehouse actions, and returns.
The design process
I began by analyzing the functional requirements and identifying the main user pain points: avoiding confusion, preventing mistakes, and maintaining oversight when many rules are active. To address this, I focused on clarity and hierarchy.
I designed a table with accordions and pagination to make large numbers of rules scannable, expandable, and manageable without scroll overload.
I added search, filters, sortable columns, and category tags to help users quickly find and organize rules.
I enabled selection of multiple rules at once for efficient deletion, activation, or deactivation.
I built in confirmation modals and validation messages to prevent mistakes and highlight issues.
I used a stepper inside a modal to guide users through creating conditions and actions step by step, avoiding information overload.
I applied clear color differences to distinguish between conditions and actions, ensuring recognizability.
I used familiar, non-technical language where possible to make the interface approachable.
Throughout the process, I balanced functional power with visual calmness, ensuring that both novice webshop owners and experienced logistics managers could navigate the interface with confidence.
The outcome
The final design enables users to:
View and manage a large set of rules in a structured and scannable way.
Expand rules to see details while avoiding clutter.
Search, filter, and sort rules quickly, with clear category tags for orientation.
Perform bulk actions efficiently, such as deleting or activating multiple rules.
Avoid mistakes through clear warnings, validation messages, and guided workflows.
Create conditions and actions step by step in a focused, intuitive interface.
Distinguish easily between conditions and actions thanks to clear visual cues.
Overall, the design successfully translates a complex logistics process into a user-friendly experience. It helps both novice and experienced users maintain control, prevent errors, and work efficiently with large sets of automation rules.